For Citrix · Microsoft Ignite 2026

When a CIO is on the Citrix webinar, the production can't be the story.

Managed Teams/Town Hall production for Citrix's executive and Citrix Connect calendar — coexisting with Swoogo and Oracle, not replacing them.

Send me what's relevant to Citrix

75,000+

events delivered for Microsoft

ISO 27001 + 27701

certified security posture

24/5

live production coverage

500/mo

sessions run for Microsoft

We've been studying Citrix

Built around Citrix's reality

Your calendar spans roughly 14 webinars plus Citrix Connect in-person stops across NYC, DC, Utrecht, Raleigh, and Bengaluru — a multi-format load, with attendee data split across citrix.com and events.citrix.com. We run production so your lean team owns message, not mechanics.

Citrix is a Microsoft shop — Azure Virtual Desktop and Windows 365 integration, Citrix Cloud, NetScaler. We extend Microsoft Teams and Town Hall rather than adding another platform, so sessions stay inside the environment your IT already approved, aligned to the CSG–Microsoft partnership.

The NTT case study documents a prior managed-production vendor delivering 'a string of human errors' on a major Citrix event. We bring ISO 27001/27701, SSPA Green, and a human team that rehearses, moderates, and covers the live room — the opposite of that experience.

Tailored to Citrix's key stakeholders

Senior Vice President, Global Customer Engagement, Cloud Software Group

Ethan Fitzsimons

Executive engagement where a glitch is a pipeline event

The challenge

Fitzsimons owns customer-facing executive engagement, where a visible production failure is a reputation and pipeline event. The NTT case study documents a prior managed-production vendor delivering 'a string of human errors' on a major Citrix event — exactly the moment that cannot break.

How we help

EventBuilder's Production & Live Event service runs rehearsals, live moderation, and 24/5 coverage inside Teams/Town Hall, so executive-engagement moments run clean — the model we ran for Microsoft's first virtual CAB summit.

Proof: Built and ran Microsoft's first virtual Customer Advisory Board summit as a secure, professionally produced program.

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Principal Platform Product Marketing Manager, Citrix

Dan Ashton

Own the message, not the run-of-show

The challenge

Ashton hosts executive and product webinars on the citrix.com/events calendar, but he is a marketing host, not an events-ops function. Run-of-show, rehearsals, and moderation compete directly with the Platform messaging and content work that is actually his job.

How we help

EventBuilder's Production & Live Event plus Reporting & Content takes run-of-show, rehearsals, moderation, and KPI reporting off his plate — as we do for Microsoft Commercial Licensing channel training.

Proof: Delivered 400+ events reaching 180,000 registrants for Microsoft Commercial Licensing channel training.

Send me what's relevant to Citrix →

VP/Director of Corporate Events

A full calendar on a bench that isn't staffed

The challenge

Citrix runs a multi-format calendar — roughly 14 webinars plus Citrix Connect in-person events across NYC, DC, Utrecht, Raleigh, and Bengaluru — with no confirmed dedicated event-ops staff, and attendee data split across citrix.com and events.citrix.com.

How we help

EventBuilder's Strategy & Demand plus Production & Live Event delivers scalable frameworks and full-lifecycle managed service across virtual, hybrid, and on-site, with clean exports that work alongside Swoogo and Oracle.

Proof: Supports about 500 sessions per month for Microsoft Enterprise Support Digital with 24/5 coverage.

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Partner Program Manager

Flawless partner events, co-delivered under your program

The challenge

The 'For Partners' track on citrix.com/events needs consistent, professional production at scale, but lean internal resources make repeatable, secure delivery across a global partner audience hard to guarantee event after event.

How we help

EventBuilder's Production & Live Event plus Registration & Compliance runs partner enablement under your program — a Tier-2 co-delivery model with multilingual confirmations and registration intelligence for global partner audiences.

Proof: Delivered 400+ events reaching 180,000 registrants for Microsoft Commercial Licensing channel training.

Explore co-delivery — keep me posted →

Why Microsoft trusts us with its own events

75,000+ events delivered for Microsoft alone — including its first virtual CAB summit and secure town halls in a restricted GCC High tenant.

“

We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

“

EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events.

— Alice Liang, CEO, SolarTech

What we run for Citrix

Managed production inside the Microsoft environment Citrix already runs — coexisting with the stack you keep.

Managed live production

Rehearsals, live moderation, and 24/5 coverage inside Teams and Town Hall for executive webinars and Citrix Connect — a human team owns the live room.

Review-ready compliance

ISO 27001/27701 and SSPA Green with tenant-aware data handling, so events clear security review without a new platform or second tenant.

Clean data handoff

KPI reporting and custom exports that feed your downstream systems, working alongside Swoogo and Oracle instead of replacing your fragmented attendee path.

Stay connected on production and compliance for Citrix events

Fill out the form and we'll send Citrix-specific notes on running executive, Citrix Connect, and partner events inside Teams — coexisting with the stack you already run.

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Let's stay connected

Drop your details and we'll share what's relevant to Citrix.